SHREEBS COFFEE BEGAN IN A BACKYARD IN VENICE, CA, DURING THE SUMMER OF 2012. FOUNDER, CASEY GOCH SET OUT TO CREATE A SPACE THAT ALLOWED FOR GENUINE CONNECTIONS AMONG NEIGHBORS AND FRIENDS AND THE PROJECT BECAME A REGULAR WEEKEND HANG FOR THE COMMUNITY.

THE COFFEE PROGRAM WAS SIMPLE; LOCALLY SOURCED, FRESHLY ROASTED COFFEE SERVED POUR-OVER STYLE, ONE CUP AT A TIME. THERE WAS SOMETHING ABOUT THE SIMPLICITY THAT OFFERED PEACE OF MIND. IT ALLOWED FOR PEOPLE TO CONNECT IN AN INTIMATE WAY, AND MORE IMPORTANTLY ENJOY A FINE CUP OF COFFEE IN GOOD COMPANY. LOCAL ARTISTS PLAYED MUSIC, CREATIVES MET AND SHARED IDEAS—IT WAS AN UNEXPECTED DELIGHT TO STUMBLE UPON "THE SECRET COFFEE SHOP OF VENICE".

TWO YEARS LATER SHREEBS OFFICIALLY LAUNCHED ITS FIRST POP-UP SHOP TUCKED INSIDE A HOLLYWOOD LAUNDROMAT. THE IDEA REMAINED THE SAME AND DELICIOUS SINGLE-ORIGIN COLD BREW WAS ADDED TO THE MENU, ALONG WITH OUR SIGNATURE HORCHATA COLD BREW LATTE.

SINCE THEN SHREEBS HAS POPPED UP ALL OVER TOWN, ADDING A UNIQUE COFFEE CONCEPT TO OTHER LIKE-MINDED BUSINESSES AND CATERING TO PUBLIC AND PRIVATE EVENTS. WITH OUR NEWLY EXPANDED FLAVOR MENU, THANKS TO FINE DINING CHEF, DANIEL BENHAIM, AND NOW ROASTING OUR OWN BEANS LOCALLY, WE CONTINUE TO SHARE OUR UNIQUE COFFEE EXPERIENCE WITH OUR LOS ANGELES FAMILY.